Sławomir Fijałkowski

no name ®

            The motto of this year's competition was not supposed to be easy and the result has only proved that. Many artists tried to smartly avoid the topic rather than refer critically to it. It may be one of the reasons why it is getting more and more difficult to find an original, groundbreaking work, innovative solutions in the so-called “free market” and strategies of safe adjusting to the existing rules cause that the modern design is becoming a space of activity for trendhunters rather than designers.

            Regardless of a certain unsatisfied feeling, the exhibition provides a number of valuable reflections and surprising interpretations. This time – and it is not really the rule – the jurors were unanimous in choosing representative projects for a post-competition exhibition and selecting the winners. The authors of the winning works – although they differ in their interpretation of the theme – found a similar point of reference. They juxtaposed exclusiveness with uniqueness and the impersonal, static target with the specific recipient. Each of the final works has a very personal and emotional nature and reference to the user is the essence of their message. Maybe this is a trend enabling to believe that the best things in life are (almost) free and in addition “no name”. Let's hope that it is not the logo of an artist / creator / producer promoted by force, but the needs of an individual customer (using the hackneyed marketing terminology) will be the focus of all attention.

            Instead of the answer, screensaver.exe – of course as widely exclusive as possible in the surreal dimension.

                                                                                     /Sławomir Fijałkowski/